• Project Name: Gardening / Landscaping
  • Client: Digital Creative
  • Location: Barcelona, Spain
  • Year Completed: 2017
  • Value: $11M
  • Links: www.koncrete.com
  • Architect: Mr. Markwillly

Overview:

Our team undertook a comprehensive project focused on optimizing the regional distribution strategy for a large retail chain facing operational inefficiencies and rising logistics costs. The primary goal was to streamline supply chain operations, enhance inventory placement, and improve delivery performance across multiple regions.

Objectives:

  • Reduce distribution costs without compromising service levels.

  • Improve stock availability and demand fulfillment at regional stores.

  • Reorganize the distribution network to better align with customer demand and store locations.

Approach:

  1. Data Collection & Analysis:

    • Gathered historical sales, inventory, transportation, and warehouse data.

    • Mapped existing distribution centers and store locations.

    • Identified high-cost routes and underperforming regions.

  2. Demand Forecasting:

    • Used predictive analytics to forecast demand at SKU and store level.

    • Identified seasonal trends and regional consumption patterns.

  3. Network Optimization Modeling:

    • Built optimization models using tools like Python and specialized supply chain software.

    • Simulated various scenarios, including centralized vs. decentralized distribution, cross-docking, and regional warehouse consolidation.

  4. Implementation Roadmap:

    • Proposed a phased rollout of new distribution hubs.

    • Suggested redistribution of inventory to reduce delivery lead times.

    • Implemented route optimization for last-mile delivery.

Results:

  • Achieved a 12% reduction in transportation costs within the first 6 months.

  • Improved stock availability by 18% at key regional outlets.

  • Reduced average delivery time by 1.5 days.

  • Increased overall supply chain efficiency while maintaining high service levels.

Tools & Technologies Used:

  • Python, Excel, Tableau for data analysis and visualization

  • SQL for database queries

  • Supply Chain Guru / Llamasoft for network optimization modeling

  • Power BI for stakeholder reporting

Impact:

The project not only brought measurable cost savings but also laid the foundation for a more agile and scalable distribution network. It enabled the retail chain to better respond to market changes and customer demands, setting a benchmark for future logistics initiatives.